Tooting Your Own Horn: An Artist’s Guide to Self-Promotion

  • 09/09/2019
  • 6:00 PM - 9:00 PM
  • The Gallery at WREN



Tooting Your Own Horn: An Artist’s Guide to Self-Promotion

Katherine Ferrier

You’ve got a big show coming up, and you want lots of folks to come. All the wishing in the world won’t get people to the opening reception; you’re going to need a savvy publicity plan!  In this 3 hour workshop, we will demystify the world of publicity, marketing and self-promotion for the artist/entrepreneur, and work through some ways to dial down the anxiety around asking the word to pay attention. We’ll look at the key elements of a thorough promotion portfolio, and consider examples of effective DIY marketing strategies, including business cards, Facebook events, posters and postcards, press releases, mailing lists, and the hidden power of good old-fashioned word of mouth. Before you leave, you’ll build a template for your own publicity/promotion timeline that you can put into action right away!

WREN      Women's Rural Entrepreneurial Network    

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