Of all the design programs out there, Canva is easily one of our favorites. It's quick, intuitive, and designed with the average user in mind. You don’t necessarily have to know any of the design software like Adobe Illustrator, or Photoshop. With Canva, you can use their pre-made templates and elements, and even import your own photos and graphics.  So, if you've been looking for an easy way to design captivating social media posts, dynamic flyers, or attention-grabbing website and email headers, this course, taught by award-winning creative director and designer James Clattenburg, is the one for you! 

Participants should sign up for Canva before this class, which can be done for free at canva.com. Participants should also have an idea of what projects they might like to complete using Canva.

James is an award-winning Creative/Art Director/Designer & Illustrator with over 20 years of experience in the advertising and marketing business. From tee shirts, to packaging & logos. Websites, to landing pages & retail promotion, James has experience in almost all areas of Graphic Design.

Sit in any lobby, waiting room, train or plane and you’ll realize: almost everyone is looking down, scrolling on their phones. A professional social media presence is more important for small businesses than ever, as more customers look to discover and engage virtually and instantaneously. A robust social media presence allows businesses to quickly and effectively share updates. Social media marketing expert Bob Cargill will take you through some tips and tricks for creating a dynamic social media presence that will entice customers to want to learn more about you and what you have to offer your audience.

Bob Cargill, who was the New England Direct Marketing Association’s Direct Marketer of the Year in 2009, is a copywriter, content creator, social media consultant, adjunct professor and public speaker who has worked for some 500 or so different clients over the years.

His work has been recognized with over 40 awards from the New England Direct Marketing Association, including Gold for his blog on marketing, Gold for Best Tweets, Silver for Best Copywriting and two Silvers for his video series about social media on LinkedIn.

Now that you know some tips to develop your social media presence, what types of content do you share with your audience? These online communication channels are perfect for sharing photos and hyping new products, but a blurry image or lackluster video can undermine the credibility of what you have to offer. Social media marketing expert Bob Cargill will explain the difference between a forgettable and a captivating image, the basics of vlogging and creating strong video content, and how to contend successfully with algorithms and competitors.

Bob Cargill, who was the New England Direct Marketing Association’s Direct Marketer of the Year in 2009, is a copywriter, content creator, social media consultant, adjunct professor and public speaker who has worked for some 500 or so different clients over the years.

His work has been recognized with over 40 awards from the New England Direct Marketing Association, including Gold for his blog on marketing, Gold for Best Tweets, Silver for Best Copywriting and two Silvers for his video series about social media on LinkedIn.

Let’s face it, we’ve all gotten an Instagram or Facebook ad that is a little too perfect. How can you use those same algorithms to advertise your product to your ideal customers? Learn the best ways to advertise on social media, from which demographics to target, which geographic areas to concentrate on, how much money to put into your advertising budget, and how to measure the success of your ads. This class will be taught as a panel by graphic designer Jill Greenleaf, web developer Tom Lane, and marketing expert Pam Sullivan.

Pam Sullivan brings more than 40 years of business management, fundraising, and strategic marketing experience serving as the founder, president, and creative director of Sullivan Creative (headquartered in Concord, NH). Sullivan Creative has been in business for 33 years and has received numerous awards for creative communication and design excellence, including the prestigious Direct Marketing Association’s ECHO Award. Sullivan has managed and marketed numerous art/craft exhibits, tourist events, and conferences. She has also worked with nonprofits in securing grants and sponsorships, and in 2017 acted as the contract Executive Director for Las Artistas, a nonprofit arts organization in El Paso, TX. She has also served as the lead consultant for the NH Grand program. As the new Executive Director of WREN, Sullivan is responsible for the overall management of WREN including budgeting, marketing, programming, strategic partnerships and grant compliance.

Jill currently works as the Senior Art Director for Sullivan Creative, where she designs a wide variety of digital and print content for a spectrum of clients on a daily basis. With a degree in Graphic Design Communications and nearly 15 years of experience with the Adobe Creative products (including Photoshop, Illustrator, InDesign, and more), Jill knows how to use these tools to help promote any business, large or small.

Bethlehem resident Thomas Lane is a travel and tourism industry expert with more than 13 years of experience in web design and development, SEO (Search Engine Optimization) and Google Ad Words, marketing, digital marketing, and customer service. As digital marketing specialist for the Mount Washington Cog Railway, he designed its user-friendly website with a focus on SEO, custom landing pages, and statistical monitoring using his knowledge of web programming languages such as NODE.JS, JavaScript, CSS & more.

Now that you’ve figured out how to reach new customers, how do you keep them coming back? Learn methods for enticing your customer base to remain loyal & repeat, from regular email blasts about new products, discount and sales tactics, how often to publish newsletters and blog posts, and more. This class will be team-taught by marketing experts Pam Sullivan and Julia White.

Pam Sullivan brings more than 40 years of business management, fundraising, and strategic marketing experience serving as the founder, president, and creative director of Sullivan Creative (headquartered in Concord, NH). Sullivan Creative has been in business for 33 years and has received numerous awards for creative communication and design excellence, including the prestigious Direct Marketing Association’s ECHO Award. Sullivan has managed and marketed numerous art/craft exhibits, tourist events, and conferences. She has also worked with nonprofits in securing grants and sponsorships, and in 2017 acted as the contract Executive Director for Las Artistas, a nonprofit arts organization in El Paso, TX. She has also served as the lead consultant for the NH Grand program. As the new Executive Director of WREN, Sullivan is responsible for the overall management of WREN including budgeting, marketing, programming, strategic partnerships and grant compliance.

Julia White is a marketing and creative professional with experience helping tourism, nonprofit, and arts and cultural organizations and businesses. In her role as Communication Specialist for Sullivan Creative, she develops and implements clients’ social media plans, email marketing campaigns, and writes copy for a variety of digital marketing materials.

She is actively involved in creating, analyzing, monitoring, and sharing dashboards to gain insights on the performance and metrics of marketing campaigns. Julia thinks of creative and strategic ways for clients to utilize social media platforms and each campaign has specific goals and objectives. Whether it’s a lead generating campaign, or a “feel good” initiative, Julia tailors content to fit design outcomes.